For those new to the biz, Props for Today is New York's Largest prop house that rents furniture and props for movies, tv, film print advertising and events. They have a varied selection of contemporary and period furniture as well as props galore.
They are especially useful for short term projects like TV commercials and television sets. I noticed on the movie that we rarely rented from anywhere since the sets need to stand for a long period, and often need to be stored away in case of reshoots.
Dyann Klein began the business in the 1980's. I remember when she had a couple of shelves at Nostalgia Alley which was an amazing emporium of antique furniture and props.
The proprietor of NA was Carol, a famously cranky and idiocyncratic woman who scared many a stylist and decorator but possessed a kind heart.. She could often be seen with a cigarette dangling from her lips. She died about a decade ago, and I believe Proposition Rentals purchased a majority of their inventory.
At one point, Nostalgia Alley expanded in the Chelsea Market building to 1000's of square ft - It was a cavernous space filled with the most exquisite antiques - linens, lace, dishes, old bicycles, dressers, cupboards - Everything one would need to outfit a period set... ah those were the days.
But I digress, and date myself . As the need for more contemporary furniture and props grew through the 80's, Props for Today flourished and grew and grew until today where it fills 1000's of square feet in 330 West 34th Street.
So Props for Today has experienced a downturn in the market for prop rentals due to the recession as well as the writer's strike last year and other problems afflicting our industry.
I just spoke with Dominique Montelbano, a senior sales representative at Props for Today. She said that PFT was in partnership with another company called Interiors who held the lease for the company.
Apparently, they were either witholding payment or their rental payments were not accepted due to a conflict they were having with the landlord. According to Dominique, the conflict was resolved and Props for Today is staying at 330 West 34th Street, and have been allowed to complete their lease. And, according to Dominique, THEY ARE NOT IN CHAPTER 11.
According to Ms. Montelbano, Props for Today is doing okay. Business has picked up in the last few weeks. Commercials have picked up and they are receiving credit applications for some movies that will be coming to New York City Shortly. So things seem to be better. GLAD TO HEAR IT.
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